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Rowena

Rowena Electricity Rates

Moving? | Switching? | Compare Official Rates for competing energy companies in Rowena, Texas. Not all plans are equal. This free consumer service helps you cut through hidden fees & confusing ads to quickly discover the best energy plan for your home or business. No-deposit energy plans & same day power available.

Graham Griffin
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Enri Zhulati
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Ryan Hatch
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Written by , Edited by , Reviewed by

Article

At your usage level

What Rowena plans cost right now

Live pricing for the AEP North delivery territory · August 2026

16.1¢
Average across live Rowena plans
6.6¢
Where plans we price start today
Paying more than 16.1¢? It isn’t your fault.
Check your bill in 2 minutes →

Computed across 122 live plans at 1,000 kWh, AEP North delivery included — every one from a PUCT-licensed provider we work with. Same wires either way; only the contract changes.

Advertised rates are built to win the ad, not your bill — they only hold at one exact usage. Every number on this page already bakes in fees, credits, and delivery, so the trick doesn’t work here.

Your 3-step plan

Know your ZIP? Skip the list.

1. Enter your ZIP. 2. We price every Rowena plan we offer at your real usage. 3. Order online in about 10 minutes — power on the date you pick. No account, no spam.

Power off, or worried about a deposit? Same-day, no-deposit options →

Top plans

Top Rowena plans by monthly usage

Fees and bill credits bend each plan’s price curve — that’s how a bargain ad turns into an ugly bill. Pick the tab closest to your monthly usage and the trick stops working. Delivery included.

Order now = online checkout in about 10 minutes. Pick your start date — same-day at most addresses — and your account number arrives by email.

Today’s standout

Best-value 12-month plan

SimpleSaver 12

APGE

7.3¢

at 1,000 kWh

$73

est. monthly total

Order now →

The lowest effective 12-month rate we price in the Rowena area today. Your usage may crown a different winner — price it at your numbers.

Your delivery utility

Who delivers electricity in Rowena

AEP North owns and maintains the poles, wires, and meters in Rowena. Whichever plan you pick, AEP North still delivers the power and restores outages — switching providers never changes your wires. Every price on this page already includes AEP North delivery charges. If a rate elsewhere looks lower, check whether delivery is in it yet.

Quick answers

Rowena electricity questions, answered

As of August 2026, plans we offer in the AEP North territory average 16.1¢ per kWh at 1,000 kWh of monthly use, and today’s lowest effective rate is 6.6¢. Advertised rates move with your usage, so price plans at your own numbers.

AEP North is Rowena’s transmission and delivery utility. It owns the wires and meters and restores outages. You choose your retail electricity provider; AEP North delivers no matter who you pick.

Yes — most Rowena addresses have smart meters, so orders placed by 5 p.m. on a business day can start the same day. Pick your start date at checkout, up to 90 days ahead.

Compare effective rates at YOUR usage, not advertised rates — fees and bill credits bend each plan differently. Check the contract length and cancellation fee, then confirm delivery charges are included. The tables on this page do all three, and checkout takes about ten minutes.

Yes. Texas law gives you a 14-day window before your contract end date to switch with NO early-termination fee. Find your end date on your bill, then shop it today — the expensive move is drifting onto a holdover rate.

It changes with your usage. The lowest effective rate we price in Rowena today is 6.6¢ per kWh at 1,000 kWh — but a plan that wins at 1,000 kWh can lose at 2,000. Enter your ZIP and usage to see which company is cheapest for your home.

We currently price 122 plans in Rowena, every one from a PUCT-licensed provider we work with, priced with delivery included.

Who sells here

Electricity companies serving Rowena

17 providers sell into the AEP North territory today, between them offering 122 residential plans. Cheapest first, priced at 1,000 kWh with fees and delivery included.

17
companies selling here
6.6¢
cheapest today, all in
122
plans between them

Every provider here is licensed by the Public Utility Commission of Texas. A licence says they can sell to you; it says nothing about whether the plan is any good. Compare the total at your own usage, not the headline rate.

By ZIP code

Electricity rates by ZIP code in Rowena

Rowena spans 1 ZIP codes. Rates are set by delivery territory rather than ZIP, so these will usually match — check yours if your street sits on a boundary.

Why Texans trust us

We’d rather you stay than switch wrong

We’ve read thousands of confusing Texas bills. We know the sting when the “great rate” turns out to be neither — and it’s not because you did anything wrong.

We tell 47% of shoppers to keep the plan they already have.

Online checkout takes about 10 minutes, start date up to 90 days out.

Ten minutes from now you can be done with it: plan locked at your real usage, start date set, account number in your inbox.

Read real reviews from real Texans →

Moving to Rowena? Set up your utilities in one pass

Electricity is the only utility you choose — and the only one where the wrong pick costs you every month. The rest come fixed with your address. The whole list:

  1. 1

    Turn on electricity

    Most Rowena addresses have smart meters — order by 5 p.m. on a business day and power can start the same day. Pick from today’s plans above, or price every plan we offer at your usage.

    Price plans for your new address →
  2. 2

    Start water & sewer

    Set by your address — one provider, no shopping needed.

    City of Rowena Water Department Call 325-442-3521 Website →
    City of Rowena Sewer Department Call 325-442-3521 Website →
  3. 3

    Connect natural gas

    Set by your address — one provider, no shopping needed.

  4. 4

    Set up trash & recycling

    Set by your address — one provider, no shopping needed.

    City of Rowena Sanitation Call 325-442-3521 Website →
Go deeper The full Rowena electricity guide Read the guide ↓

About Rowena: population 537 · Runnels County · deregulated — you choose your provider.

Your Insider’s Guide to Finding the Best Electricity Rates and Energy Plans in Rowena

If you’re a long-time resident, a new mover, own a business, or need no-deposit electricity, this thorough guide will help you find your ideal power plan in Rowena.

Rowena Electricity Rates

ProviderPlanPriceTermCancellation FeeTypeDocs
A
APGESimpleSaver 10 Credits6.6c per kWh10 Mo$150Fixed
4
4Change EnergyMaxx Saver Value 8 Credits7.3c per kWh8 Mo$20/Mo remainingFixed
A
APGESimpleSaver 12 Credits7.3c per kWh12 Mo$150Fixed
R
Rhythm EnergyRhythm Max Saver 12 Green Credits7.4c per kWh12 Mo$20/Mo remainingFixed
E
Energy TexasThe Lone Saver Plus 12 Green Credits7.4c per kWh12 Mo$20/Mo remainingFixed
A
APGESimpleSaver 24 Credits7.7c per kWh24 Mo$250Fixed
R
Rhythm EnergyRhythm Max Saver 24 Green Credits7.9c per kWh24 Mo$20/Mo remainingFixed
F
Frontier UtilitiesSaver Plus 12 Credits8.3c per kWh12 Mo$150Fixed
Total: 122 plans Utility: AEP North Fetched: 9:28 PM

Price all 122 plans at your usage →

As a resident or business owner within Rowena, you can choose the electricity provider that best meets your needs.

Compare Power is a free consumer service established in 2009 to assist residents of Rowena in searching for their lowest-rate electricity plan.

Plan information is presented in a user-friendly format that enables a quick and simple comparison of available plans and options.

Competing plans from many different electricity providers are outlined in a standardized format, making evaluating alternatives simple and fast.

This helps Texas consumers avoid hidden charges and marketing gimmicks by comparing plans “apples-to-apples” without throwing away hours calling different energy companies or clicking around on dozens of websites.

Electricity in Rowena has been deregulated. As an energy consumer, you can choose a retail electricity provider (your energy company), which gives you control and power over your energy bills.

Deregulation of electricity in Texas de-monopolized the electricity market for most of Texas, the city of Rowena included, which introduced massive competition.

As a result, many excellent power providers compete for your business in Rowena by offering low rates, making it a great time to shop, switch, and lower costs on your power bill.

As many as 65+ providers compete for your business in Rowena, and hundreds of plans exist to select from.

Average Electricity Rates in Rowena

May 2026

The average residential electricity rate in Texas is 16.4¢, 11% less than the U.S. average.

EIA Rates

Residential · Texas · last 24 months

14.6¢15.2¢15.8¢16.4¢17.0¢06/2405/2505/26
Latest
16.4¢/kWh
Period avg
15.5¢/kWh
Min
14.6¢/kWh
Max
17.0¢/kWh
Source: U.S. Energy Information Administration (EIA Form 826) · snapshot 2026-07-23.

Got me the cheapest electric. Nice.

How to Find the Best Energy Plan in Rowena

#1 rule: Usage is key!

Determining the amount of energy you will use in a month is the best way to shop for electricity in Rowena. Why is this important?

The “price per kWh” you see electricity providers advertising is for an exact monthly usage (typically 1000 kWh).

Every plan has a different equation for how your monthly statement is determined, and your monthly bill will be determined by how much electricity you consume in the month.

Unless you match the exact advertised usage each month, you will pay a “price per kWh” different than the one you saw advertised when you signed up.

Thankfully, there’s a better way to choose your electricity provider.

Calculating your expected monthly bill based on estimated monthly usage, then comparing plans by total monthly cost is the best way to shop for the best rate for you.

Even better, if you have 12 months of usage history for your home, you can compare plans by total annual cost. This annualized method considers the changes in usage between the summer and winter months and is the ideal way to discover the ideal electricity plan for your home.

Compare Power does all the complicated math for you in an instant. What takes hours inside a spreadsheet is now done in a few seconds.

We put the power in your hands, taking what would amount to hours of research, spreadsheets, and calculations across hundreds of offers and guide you step-by-step to the energy plan that’s best for your household’s usage.

We clarify the details, disclosing all fees, so you’ll know exactly where your money is going and what to anticipate on your monthly bill.

We then assist you in signing up with your chosen power provider without leaving our service.

The takeaway here is you should determine your expected or historical usage before ordering the best energy plan for your home.

Energy usage history document showing monthly consumption data with pen pointing to figures

If you don’t know your usage, estimate

If you cannot acquire 12 months of historical usage or own a brand new home, the next best thing is to estimate how much energy you will use in an average month.

While not as optimal as having all the previous 12 months of usage, estimating your average usage is better than blindly choosing the first plan you see advertised by an energy provider at a specific usage that isn’t what you’ll consume.

Use Compare Power to find the best energy plan for your specific usage.

Moving to Rowena: Setting up Electricity

If this is your first time setting up electricity service in Rowena, to get the best rate, you need to get the previous 12 months of energy usage for your new home.

Ask the previous homeowner to provide you with their past 12 months of usage.

This information is readily found in recent billing statements.

Acquiring usage for the past 12 months may take effort, but the time (and savings) will be well worth it.

Once you have historical usage, Compare Power will do the math instantly to help you find the best plan for your home’s usage pattern.

Note: If you cannot obtain historical usage information, a second option would be to estimate your future usage using our “Help Me Choose” tool. By simply entering your zip code, the tool will be able to assess your home’s projected electricity consumption.

By signing up for a plan through Compare Power, you will receive automated reminders when it’s time to renew your existing plan or possibly switch plans.

Switching Electricity Companies in Rowena

Switching is good. Market conditions are constantly in flux, so shopping for a lower price every year when your contract expires is essential.

Your existing electricity provider will generally raise your electricity rate once your contract expires. If you fail to take action, you’ll be left on a month-to-month rate significantly higher than the plan you signed up for.

Electric plug on hundred dollar bills with utility bill showing balance and electric charges

Before renewing your contract, shop the rates of competing energy companies.

Switching can save you hundreds or thousands of dollars yearly on your energy bill.

Switching is easy:

  • You don’t have to contact your current provider to cancel (no “break-up call”)
  • No one comes to your home
  • There is no disruption in your power supply
  • It takes just minutes

When you switch, your new electricity company will handle everything, including terminating service with your previous provider.

Your lights stay on when you switch. Electricity in Rowena is all delivered by the Oncor Transmission and Distribution Utility.

The wires and poles that deliver power to your home do not change when you switch electricity providers. Therefore the reliability of your service is not affected.

You can choose any date up to 14 days before your contract ends without an “early termination” penalty. Texas law protects you here.

If you’re still under contract, find out how many months remain on your contract. You can set a future start date with most providers up to 6o days in advance.

The amount saved each month by switching to a different electricity company may outweigh the one-time fee to get out of your contract early.

If you’re ready to switch and want to find the best plan, remember that knowing your usage is the best way to find the lowest price.

You will want to gather your historical usage for the last 12 months to determine the best plan with the lowest rate for your household.

Rowena Energy Companies

Provider Phone Rating
Good Charlie Energy 800-205-5230 4.9 (1,380)
Ambit Energy 877-282-6248 4.7 (563)
Frontier Utilities 877-437-7442 4.7 (16,419)
Gexa Energy 866-961-9399 4.7 (27,650)
Payless Power 855-854-8490 4.7 (22,601)
Pogo Energy 888-764-6669 4.7 (4,048)
Rhythm Energy 855-441-3030 4.7 (5,430)
TXU Energy 866-370-2440 4.7 (9,779)
Constellation 888-900-7052 4.6 (3,711)
Veteran Energy 800-578-7070 4.6 (1,322)
4Change Energy 855-784-2426 4.5
Amigo Energy 214-550-6496 4.5 (17)
BKV Energy 855-258-4797 4.5 (1,131)
Clearview Energy 800-746-4702 4.4 (1,068)
Just Energy 214-245-4065 4.4 (448)
Power Express 877-400-0232 4.4 (208)
Reliant 877-282-6248 4.4 (2,521)
Alliance Power 877-777-2017 4.3 (6)
APGE 877-544-4857 4.3 (2,732)
Chariot Energy 844-854-2257 4.2 (989)
Spark Energy 877-547-7275 4.2 (2,602)
Stream Energy 888-962-5888 4.2 (1,241)
TriEagle Energy 888-893-6737 4.2 (2,247)
Direct Energy 855-461-1926 4.0 (1,681)
Octopus Energy 833-628-6888 4.0 (126)
STAT Energy 855-207-7828 4.0 (100)
Varsity Energy 877-827-7389 4.0 (118)
Acacia Energy 877-997-2946 3.9 (1,800)
Green Mountain 877-245-7795 3.9 (3,294)
IronHorse 866-316-1549 3.9 (160)

Showing 30 active providers · residential. Sorted by Google rating.

Are you trying to find an excellent electricity company in Rowena?

You can enroll for service with great companies such as TXU Energy, Reliant, Direct Energy, and more.

Click on the company of your choice to view rates, learn more, or sign up.

No-Deposit Electricity Plans in Rowena

Need to find an energy plan in Rowena that doesn’t require a deposit?

If your first choice of plans mandates a deposit, Compare Power will automatically show you additional plans that require no money down.

Instead of calling all sorts of power companies or browsing through websites to determine if different electricity companies need a deposit, this will save you tremendous time and effort.

Working for you, we will instantly check any deposit requirements for other plans, allowing you to get power and return to your everyday activities stress-free.

Learn how to get no-deposit lights.

Deposit Waivers

You may be eligible to have the deposit waived if you meet one of the requirements from the Texas Public Utility Commission §25.478 - PUCT §25.478.

Rowena Business Energy Plans

If you manage a company in Rowena, you’ll discover several other organizations called Rowena home.

Rowena has become a thriving place for many small to mid-sized companies. The city is small enough to get to know people and thrive, yet close enough to large metropolitan cities that provide even more growth opportunities.

Open sign hanging in store window welcoming customers

You need to shop for prices from competing providers to manage your electricity costs.

Compare Power bridges the gap between your business and energy companies by inviting various energy companies to compete for your business in a sealed bid process.

You submit your information once, and the providers will present their bids. You choose the best price. Simple, quick, and easy.

Click hereto get competing quotes for your business electricity.

Rowena Utilities

Electricity

To learn more about smart meters or to download your electricity usage, visit (877) 373-4858.

To report an issue with your electricity service or power outages in Rowena, visit the https://outagemap.aeptexas.com/ or call them at (877) 373-4858.

Gas

For gas service in Rowena, call or visit Rowena’s official city website to determine who your provider is.

Waster/Sewer/Garbage/Recycling

In Rowena, the City of Rowena usually handles water, garbage, sewer, and recycling services.

Other Utility Service Areas in Texas

Not in the AEP North Service area? Search low electricity rates by service area and local utility company.

Click on your Texas Distribution Utility (TDU) below to compare electricity rates in your service area.

  • CenterPoint
  • Oncor
  • Texas-New Mexico Power (TNMP)
  • AEP Texas North
  • AEP Texas Central
  • Sharyland Utilities

View Electricity Prices for Zip Codes in Rowena

Find cheap electricity rates by zip code. Click on your zip code below to find competitive rates in your area.

Popular TX ZIP codes

Showing 40 of 1321 TX ZIP codes.

View Electricity Prices for Cities Near Rowena

Are you looking for a cheap electricity rate in another city? Find your city below and click to sign up for a low-cost electricity plan.

If your city is not on the list, use the zip code finder for a rate lower than what you currently pay in your city.

Rowena Electricity Rates FAQs

Did You Know?

HISTORICAL

Rowena was established in 1906 as a railroad town along the Atchison, Topeka and Santa Fe Railway line. The town was named after Rowena Ivanhoe, the heroine from Sir Walter Scott's novel 'Ivanhoe,' reflecting the literary interests of early railroad officials who often chose romantic names for their new depot towns across West Texas.

RECENT

In 2020, Rowena completed a major water infrastructure upgrade project that replaced over 80% of the city's aging water lines with modern PVC piping. This $1.2 million project, funded through state grants and local bonds, has dramatically improved water pressure and quality for residents while reducing maintenance costs for the small city.

FAMOUS PEOPLE

Country music songwriter and performer Red Steagall, known as the 'Cowboy Poet of Texas,' spent part of his childhood in Rowena during the 1940s. Steagall later wrote hits for artists like Ray Price and became the official Cowboy Poet of Texas, crediting his small-town Rowena upbringing for inspiring his authentic Western storytelling style.

DID YOU KNOW

Rowena holds the unusual distinction of being one of the few Texas towns where the original 1906 railroad depot building still serves as the city's community center and meeting hall. The Santa Fe Railway depot was converted in 1975 and still features the original telegraph equipment and waiting room benches, making it a functional piece of living railroad history.

CULTURAL

Every Labor Day weekend, Rowena hosts the annual 'Depot Days Festival' that celebrates the town's railroad heritage with vintage train displays, live country music, and a traditional barbecue cook-off. The festival draws visitors from across West Texas who come to experience authentic small-town hospitality and tour the historic railroad artifacts that tell the story of rural Texas development.

City Departments & Utilities

City Hall

325-442-3521

Website

101 Main St, Rowena, TX 76875

Water

City of Rowena Water Department

325-442-3521

Website

Natural Gas

Atmos Energy

888-286-6700

Website

Garbage & Recycling

City of Rowena Sanitation

325-442-3521

Website

School District

Ballinger Independent School District

325-365-3588

Website

Public Library

325-365-2720

Website